web.dev
68/100
Ranked #9,851 of 46,880 sites
web.dev
68/100 · #9,851 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Web scores 68 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Web lands 6 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 60, Web is above the overall median of 36.
The page has 5 CTAs. The primary CTA "Start measuring and optimizing" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, developer. Role words found: "developer". The site uses a "for [X]" pattern: "all of your user". ICP clarity score: 53 (above the median of 35).
Web fits the "Platform / Ecosystem" archetype with moderate confidence. This means the homepage is positioning as a platform others build on — emphasizing integrations, extensibility, and ecosystem over a single feature.
The biggest opportunities for Web: First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +33 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
First Impression
F (20/100)“A visitor would think this is a media / content / publishing for someone that offers something that builds.”
Media / Content / Publishing
Unknown
Something that builds
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
B (75/100)Total CTAs
5
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
C (60/100)In 5 words:
Platform to build modern
Hero
absentMeta Description
specificGuidance to build modern web experiences that work on any browser.
ICP Clarity
C- (53/100)Detected audience
decentMedia / Content / Publishing, developer
Positioning Archetype
70% confidencePlatform / Ecosystem
Guidance to build modern web experiences that work on any browser.
Confidence: 70%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | web.dev | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 68 | 87-19 | 87-19 | 87-19 | 86-18 |
| Clarity | 60 | 59 | 100-40 | 59 | 100-40 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
web.dev
Word count
1,320
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Last scanned 63 days ago. Time to check if your homepage has improved.
web.dev scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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