wearesocial.com
62/100
Ranked #19,294 of 46,880 sites
wearesocial.com
62/100 · #19,294 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Wearesocial scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "WE ARE SOCIAL". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 53, Wearesocial is above the overall median of 36.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Agency / Professional Services, creator and agency. Role words found: "creator", "agency". The site uses a "for [X]" pattern: "discovery". ICP clarity score: 58 (above the median of 35).
Wearesocial fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +38 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 13x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (24/100)“A visitor would think this is a agency / professional services for someone that offers something unclear.”
Agency / Professional Services
Unknown
Unknown
None detected
Technical
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
WE ARE SOCIAL
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
We are a global socially-led creative agency based out of New York City and Los Angeles with 19 global offices and 1300…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 13x and "you" 0x. Visitor-centric copy typically converts better.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (53/100)In 5 words:
Global socially-led creative agency
Hero
genericWE ARE SOCIAL
Meta Description
genericWe are a global socially-led creative agency based out of New York City and Los Angeles with 19 global offices and 1300+ people.
ICP Clarity
C+ (58/100)Detected audience
decentAgency / Professional Services, creator and agency
Positioning Archetype
60% confidenceCommunity / Movement
WE ARE SOCIAL
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | wearesocial.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 62 | 87-25 | 87-25 | 87-25 | 86-24 |
| Clarity | 53 | 59-6 | 100-47 | 59-6 | 100-47 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 58 | 46+12 | 91-33 | 46+12 | 15+43 |
| 1st Impr. | 24 | 60-36 | 60-36 | 60-36 | 52-28 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Creative Agency - We Are Social USA
Word count
611
Hero text
WE ARE SOCIAL
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
wearesocial.com scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us