votesmart.org
66/100
Ranked #13,088 of 46,880 sites
votesmart.org
66/100 · #13,088 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Votesmart scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "THE FACTS". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 8 CTAs, 6 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Start Chatting" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: nonprofit, Nonprofit / NGO, teacher. Role words found: "teacher". The site uses a "for [X]" pattern: "All Vote Smart provides free". ICP clarity score: 81 (above the median of 35).
Votesmart fits the "Price / Value Leader" archetype with moderate confidence.
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Reduce CTAs above the fold to one primary action
6 competing buttons cause decision paralysis — visitors click none
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a nonprofit / ngo for all vote smart provides free that offers something unclear.”
Nonprofit / NGO
All Vote Smart provides free
Unknown
Cost Savings / Money
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
THE FACTS
Your current headline is generic — these alternatives name what you do for whom
Current
Vote Smart provides free, unbiased, in-depth information about current officials, candidates, issues, legislation, and …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
6 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
8
Above Fold
6
Best CTA
Tier 2
What Do You Sell?
C- (43/100)In 5 words:
Service to learn more
Hero
genericTHE FACTS
Meta Description
genericVote Smart provides free, unbiased, in-depth information about current officials, candidates, issues, legislation, and voting. Non-partisan and nonprofit since 1988.
ICP Clarity
A+ (81/100)Detected audience
crystal-clearnonprofit, Nonprofit / NGO, teacher
Positioning Archetype
50% confidencePrice / Value Leader
THE FACTS
Confidence: 50%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | votesmart.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 43 | 59-16 | 100-57 | 59-16 | 100-57 |
| CTA | 60 | 75-15 | 60 | 75-15 | 75-15 |
| ICP | 81 | 46+35 | 91-10 | 46+35 | 15+66 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Vote Smart - Facts For All
Word count
316
Hero text
THE FACTS
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Last scanned 49 days ago. Time to check if your homepage has improved.
votesmart.org scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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