vienna.at
41/100
Ranked #37,226 of 46,880 sites
vienna.at
41/100 · #37,226 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Vienna.at scores 41 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Vienna.at lands 19 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 25, Vienna.at is below the overall median of 36.
The page has 4 CTAs, 1 of them above the fold. The primary CTA "Baustart für Radweg in der Leopold-Ferstl-Gasse i…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: HR. Role words found: "HR". ICP clarity score: 15 (below the median of 35).
The biggest opportunities for Vienna.at: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 11 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +45 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 15 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a b2b saas for hr that offers something that runs.”
B2B SaaS
HR
Something that runs
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Alle Nachrichten aus Wien und den Wiener Bezirken sowie Services rund um die Bundeshauptstadt: Veranstaltungen, Wetter,…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
4
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
F (25/100)In 5 words:
Service to plan horoskop
Hero
absentMeta Description
genericAlle Nachrichten aus Wien und den Wiener Bezirken sowie Services rund um die Bundeshauptstadt: Veranstaltungen, Wetter, Kino, Theater uvm.
ICP Clarity
F (15/100)Detected audience
genericHR
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | vienna.at | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 41 | 89-48 | 88-47 | 87-46 | 87-46 |
| Clarity | 25 | 62-37 | 100-75 | 72-47 | 100-75 |
| CTA | 75 | 73 | 70+5 | 78 | 70+5 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 28 | 52-24 | 94-66 | 66-38 | 44-16 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
WIEN - Nachrichten und Services | VIENNA.AT
Word count
700
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Last scanned 49 days ago. Time to check if your homepage has improved.
vienna.at scored 41/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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