viasat.com
60/100
Ranked #21,762 of 46,880 sites
viasat.com
60/100 · #21,762 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Viasat scores 60 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "UNLIMITED HIGH-SPEED HOME SATELLITE INTERNET". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 56, Viasat is above the overall median of 36.
The page has 8 CTAs. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: enterprise / small business.
Viasat fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Viasat has a free tier, social proof elements, and an FAQ section. 8 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
The biggest opportunities for Viasat: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +16 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 70 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that connects.”
B2B SaaS
Unknown
Something that connects
Time Savings / Speed
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
UNLIMITED HIGH-SPEED HOME SATELLITE INTERNET
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 8 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
8
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C (56/100)In 5 words:
Service to search quick
Hero
genericUNLIMITED HIGH-SPEED HOME SATELLITE INTERNET
Meta Description
specificViasat is a global communications company connecting homes, businesses, governments & militaries with satellite internet, connectivity solutions, & additional services.
ICP Clarity
D (41/100)Detected audience
decententerprise / small business
Positioning Archetype
60% confidenceCommunity / Movement
UNLIMITED HIGH-SPEED HOME SATELLITE INTERNET
Confidence: 60%
Pricing Page
A (90/100)8 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | viasat.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 60 | 87-27 | 87-27 | 87-27 | 86-26 |
| Clarity | 56 | 59 | 100-44 | 59 | 100-44 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 41 | 46-5 | 91-50 | 46-5 | 15+26 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 90 | 95-5 | 80+10 | 95-5 | 100-10 |
What We Analyzed
Title
Global Communications | Services, Solutions & Satellite Internet | Viasat
Word count
1,177
Hero text
UNLIMITED HIGH-SPEED HOME SATELLITE INTERNET
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Last scanned 63 days ago. Time to check if your homepage has improved.
viasat.com scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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