viacom.com
68/100
Ranked #10,244 of 46,880 sites
viacom.com
68/100 · #10,244 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Viacom scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Paramount Home page". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 62, Viacom is above the overall median of 36.
The page has 2 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2C SaaS / Consumer App. The site uses a "for [X]" pattern: "young people". ICP clarity score: 45 (above the median of 35).
Viacom fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2c saas / consumer app for someone that offers something that connects.”
B2C SaaS / Consumer App
Unknown
Something that connects
Status / Identity / Belonging
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Paramount Home page
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
B- (62/100)In 5 words:
Service to link cbs
Hero
genericParamount Home page
Meta Description
specificParamount is one of the world’s leading producers of premium entertainment content that connects billions of people in nearly every country in the world.
ICP Clarity
C- (45/100)Detected audience
decentB2C SaaS / Consumer App
Positioning Archetype
55% confidencePremium / Quality Leader
Paramount Home page
Confidence: 55%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | viacom.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 68 | 89-21 | 88-20 | 87-19 | 87-19 |
| Clarity | 62 | 59 | 72-10 | 87-25 | 72-10 |
| CTA | 62 | 85-23 | 85-23 | 60 | 90-28 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 0 | 80-80 | 80-80 | 0 | 100-100 |
What We Analyzed
Title
Home | Paramount
Word count
462
Hero text
Paramount Home page
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
viacom.com scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us