vi.nl
34/100
Ranked #43,033 of 46,880 sites
vi.nl
34/100 · #43,033 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Vi.nl scores 34 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Vi.nl lands 28 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 7, Vi.nl is below the overall median of 36.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
The biggest opportunities for Vi.nl: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 29 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +74 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
Alles over voetbal
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (7/100)In 5 words:
Alles over voetbal
Hero
absentMeta Description
genericAlles over voetbal
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | vi.nl | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 34 | 87-53 | 87-53 | 87-53 | 86-52 |
| Clarity | 7 | 59-52 | 100-93 | 59-52 | 100-93 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 0 | 46-46 | 91-91 | 46-46 | 15-15 |
| 1st Impr. | 12 | 60-48 | 60-48 | 60-48 | 52-40 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Alles over voetbal
Word count
949
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
vi.nl scored 34/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us