verisk.com
68/100
Ranked #9,832 of 46,880 sites
verisk.com
68/100 · #9,832 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Verisk scores 68 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Verisk lands 6 points above the industry average.
The hero text reads: "Powering Better Insurance Decisions". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 4 CTAs, 1 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: enterprise, B2B SaaS.
On the pricing page: Verisk has social proof elements and an FAQ section. 10 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +32 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Remove 3 buzzwords from your copy
Vague phrases like "innovative" and "cutting-edge" dilute your message
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for hr that offers something that connects.”
B2B SaaS
HR
Something that connects
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Powering Better Insurance Decisions
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
The leading strategic data analytics and technology partner to the global insurance industry.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test removing buzzwords from your above-fold copy (3 detected)
Replace vague phrases with concrete specifics. "AI-powered" → "analyzes 1,000 pages/min"
Test reducing pricing tiers from 10 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
4
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D- (33/100)Hero
genericPowering Better Insurance Decisions
Meta Description
genericThe leading strategic data analytics and technology partner to the global insurance industry.
ICP Clarity
D (38/100)Detected audience
decententerprise, B2B SaaS
Pricing Page
C+ (65/100)10 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | verisk.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 68 | 87-19 | 87-19 | 87-19 | 86-18 |
| Clarity | 33 | 59-26 | 100-67 | 59-26 | 100-67 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 38 | 46-8 | 91-53 | 46-8 | 15+23 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 65 | 95-30 | 80-15 | 95-30 | 100-35 |
What We Analyzed
Title
Leading source of information about insurance risk
Word count
2,500
Hero text
Powering Better Insurance Decisions
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Last scanned 63 days ago. Time to check if your homepage has improved.
verisk.com scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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