usatoday.com
41/100
Ranked #37,219 of 46,880 sites
usatoday.com
41/100 · #37,219 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Usatoday scores 41 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Usatoday lands 21 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 9 CTAs, 2 of them above the fold. The primary CTA "Find your dream home — start your search today" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing. The site uses a "for [X]" pattern: "You section". ICP clarity score: 45 (above the median of 35).
Usatoday fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
Fix These First
up to +25 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
First Impression
D (40/100)“A visitor would think this is a media / content / publishing for hr that offers something that tests.”
Media / Content / Publishing
HR
Something that tests
None detected
Urgent
Gaps:
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
9
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
C- (44/100)In 5 words:
Extension to discover play
Hero
absentMeta Description
specificUSA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
ICP Clarity
C- (45/100)Detected audience
decentMedia / Content / Publishing
Positioning Archetype
50% confidencePremium / Quality Leader
USA TODAY delivers current national and local news, sports, entertainment, fi...
Confidence: 50%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | usatoday.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 41 | 87-46 | 87-46 | 87-46 | 86-45 |
| Clarity | 44 | 59-15 | 100-56 | 59-15 | 100-56 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
USA TODAY - Breaking News and Latest News Today
Word count
1,120
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Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
usatoday.com scored 41/100.
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