urlscan.io
33/100
Ranked #43,352 of 46,880 sites
urlscan.io
33/100 · #43,352 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Urlscan scores 33 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Urlscan lands 27 points below the industry average.
The hero text reads: "urlscan.io". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 53, Urlscan is above the overall median of 36.
Urlscan has no detectable call-to-action buttons on the homepage — a missed opportunity to direct visitor attention.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "suspicious and malicious URLs". ICP clarity score: 45 (above the median of 35).
On the pricing page: Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Urlscan: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +43 ptsRanked by estimated impact on your overall score
Add a call-to-action button above the fold
No CTA detected — visitors have no clear next step
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (44/100)“A visitor would think this is a b2b saas for suspicious and malicious urls that offers something unclear.”
B2B SaaS
suspicious and malicious URLs
Unknown
None detected
Urgent
Gaps:
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
urlscan.io
Your current headline is generic — these alternatives name what you do for whom
Current
urlscan.io - Website scanner for suspicious and malicious URLs
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (0/100)Total CTAs
0
Above Fold
0
What Do You Sell?
C- (53/100)Hero
genericurlscan.io
Meta Description
genericurlscan.io - Website scanner for suspicious and malicious URLs
ICP Clarity
D+ (45/100)Detected audience
decentB2B SaaS
Pricing Page
C (60/100)How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | urlscan.io | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 33 | 89-56 | 88-55 | 87-54 | 87-54 |
| Clarity | 53 | 62-9 | 100-47 | 72-19 | 100-47 |
| CTA | 0 | 73-73 | 70-70 | 78-78 | 70-70 |
| ICP | 45 | 45 | 95-50 | 95-50 | 50-5 |
| 1st Impr. | 44 | 52-8 | 94-50 | 66-22 | 44 |
| Pricing | 60 | 95-35 | 100-40 | 95-35 | 100-40 |
What We Analyzed
Title
URL and website scanner - urlscan.io
Word count
490
Hero text
urlscan.io
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Last scanned 63 days ago. Time to check if your homepage has improved.
urlscan.io scored 33/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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