unpkg.com
44/100
Ranked #35,908 of 46,880 sites
unpkg.com
44/100 · #35,908 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Unpkg scores 44 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Unpkg lands 16 points below the industry average.
The hero text reads: "UNPKG". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "entry point" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "everything on npm". ICP clarity score: 45 (above the median of 35).
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a b2b saas for everything on npm that offers something unclear.”
B2B SaaS
everything on npm
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
UNPKG
Your current headline is generic — these alternatives name what you do for whom
Current
entry point
Tying your CTA to a specific outcome increases click-through
Current
The CDN for everything on npm
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "entry point" vs "entry point — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D (37/100)In 5 words:
Network to export conditionso for everything on
Hero
genericUNPKG
Meta Description
genericThe CDN for everything on npm
ICP Clarity
C- (45/100)Detected audience
decentB2B SaaS
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | unpkg.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 44 | 89-45 | 88-44 | 87-43 | 87-43 |
| Clarity | 37 | 62-25 | 100-63 | 72-35 | 100-63 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 45 | 45 | 95-50 | 95-50 | 50-5 |
| 1st Impr. | 32 | 52-20 | 94-62 | 66-34 | 44-12 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
UNPKG
Word count
860
Hero text
UNPKG
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Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
unpkg.com scored 44/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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