unionleader.com
34/100
Ranked #43,025 of 46,880 sites
unionleader.com
34/100 · #43,025 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Unionleader scores 34 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Unionleader lands 28 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 17 CTAs, 7 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is unclear. Detected audience: Media / Content / Publishing. ICP clarity score: 15 (below the median of 35).
On the pricing page: Unionleader has an annual billing toggle and social proof elements. 5 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Consider adding a free tier or free trial. It reduces friction and lets prospects experience your product before paying.
The biggest opportunities for Unionleader: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +51 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
7 competing buttons cause decision paralysis — visitors click none
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
First Impression
F (24/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Playful
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
7 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 4x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
17
Above Fold
7
Best CTA
Tier 3
What Do You Sell?
D (34/100)In 5 words:
Dashboard to submit obituary
Hero
absentMeta Description
absentICP Clarity
F (15/100)Detected audience
genericMedia / Content / Publishing
Pricing Page
A+ (90/100)5 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | unionleader.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 34 | 87-53 | 87-53 | 87-53 | 86-52 |
| Clarity | 34 | 59-25 | 100-66 | 59-25 | 100-66 |
| CTA | 42 | 75-33 | 60-18 | 75-33 | 75-33 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 24 | 60-36 | 60-36 | 60-36 | 52-28 |
| Pricing | 90 | 95-5 | 80+10 | 95-5 | 100-10 |
What We Analyzed
Title
unionleader.com | 'There is nothing so powerful as truth' - Daniel Webster
Word count
2,926
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Last scanned 49 days ago. Time to check if your homepage has improved.
unionleader.com scored 34/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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