unesco.org
56/100
Ranked #27,916 of 46,880 sites
unesco.org
56/100 · #27,916 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Unesco scores 56 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Delivering for people in crisis". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 100, Unesco is above the overall median of 36.
The page has 3 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Country Profiles" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, executive. Role words found: "executive".
Unesco fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +29 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Shift copy from "we" to "you"
Your above-fold copy says "we" 10x but "you" only 0x — visitors care about their problems, not yours
Simplify your above-fold copy
Grade level 17 reads like an academic paper — aim for grade 8-10
First Impression
F (36/100)“A visitor would think this is a b2b saas for hr that offers something that builds.”
B2B SaaS
HR
Something that builds
Cost Savings / Money
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Country Profiles
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Country Profiles" vs "Country Profiles — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 10x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
3
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
A+ (100/100)Hero
specificDelivering for people in crisis
Meta Description
specificLearn more about UNESCO's role, vision and results. UNESCO is the United Nations Educational, Scientific and Cultural Organization. Our aim is to promote peace and security through international cooperation
ICP Clarity
D (35/100)Detected audience
decentB2B SaaS, executive
Positioning Archetype
75% confidenceCommunity / Movement
Delivering for people in crisis
Confidence: 75%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | unesco.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 56 | 89-33 | 88-32 | 87-31 | 87-31 |
| Clarity | 100 | 62+38 | 100 | 72+28 | 100 |
| CTA | 52 | 73-21 | 70-18 | 78-26 | 70-18 |
| ICP | 35 | 45-10 | 95-60 | 95-60 | 50-15 |
| 1st Impr. | 36 | 52-16 | 94-58 | 66-30 | 44-8 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
UNESCO : Building Peace through Education, Science and Culture, communication and information
Word count
1,719
Hero text
Delivering for people in crisis
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Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
unesco.org scored 56/100.
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