undp.org
63/100
Ranked #16,950 of 46,880 sites
undp.org
63/100 · #16,950 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Undp scores 63 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Righting the wrongs". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 4 CTAs. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Nonprofit / NGO. ICP clarity score: 15 (below the median of 35).
Undp fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Undp: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +48 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 7x but "you" only 0x — visitors care about their problems, not yours
First Impression
F (20/100)“A visitor would think this is a nonprofit / ngo for hr that offers something unclear.”
Nonprofit / NGO
HR
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Righting the wrongs
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
UNDP works to eradicate poverty and reduce inequalities through sustainable and inclusive development, in more than 170…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 7x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
4
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Search who
Hero
genericRighting the wrongs
Meta Description
genericUNDP works to eradicate poverty and reduce inequalities through sustainable and inclusive development, in more than 170 countries and territories.
ICP Clarity
F (15/100)Detected audience
genericNonprofit / NGO
Positioning Archetype
100% confidenceCommunity / Movement
Righting the wrongs
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | undp.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 63 | 87-24 | 87-24 | 87-24 | 86-23 |
| Clarity | 33 | 59-26 | 100-67 | 59-26 | 100-67 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Home | United Nations Development Programme
Word count
1,200
Hero text
Righting the wrongs
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Last scanned 63 days ago. Time to check if your homepage has improved.
undp.org scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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