underarmour.co.uk
68/100
Ranked #10,232 of 46,880 sites
underarmour.co.uk
68/100 · #10,232 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Underarmour.co.uk scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Underarmour.co.uk lands 6 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 4 CTAs, 1 of them above the fold. The primary CTA "Order HistoryTrack orders, view history, or start…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: E-Commerce / DTC. The site uses a "for [X]" pattern: "real life". ICP clarity score: 48 (above the median of 35).
Underarmour.co.uk fits the "Price / Value Leader" archetype with high confidence.
The biggest opportunities for Underarmour.co.uk: The copy uses overused buzzwords ("game-changing") that dilute the message.
Fix These First
up to +29 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Replace overused buzzwords with specifics
Phrases like "game-changing" in your meta description hurt credibility
First Impression
F (28/100)“A visitor would think this is a e-commerce / dtc for someone that offers something that builds.”
E-Commerce / DTC
Unknown
Something that builds
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
4
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
D (34/100)In 5 words:
Manage saved
Hero
absentMeta Description
specificUnder Armour builds game-changing sportswear, athletic tops, shoes and more. FREE DELIVERY available and FREE returns on workout clothes, shoes and gear.
ICP Clarity
C- (48/100)Detected audience
decentE-Commerce / DTC
Positioning Archetype
100% confidencePrice / Value Leader
Under Armour builds game-changing sportswear, athletic tops, shoes and more. ...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | underarmour.co.uk | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 68 | 87-19 | 87-19 | 87-19 | 86-18 |
| Clarity | 34 | 59-25 | 100-66 | 59-25 | 100-66 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 48 | 46 | 91-43 | 46 | 15+33 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Under Armour® Official Store in the UK | FREE Delivery Available
Word count
314
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Last scanned 49 days ago. Time to check if your homepage has improved.
underarmour.co.uk scored 68/100.
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