ukcod.org.uk
68/100
Ranked #10,231 of 46,880 sites
ukcod.org.uk
68/100 · #10,231 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Ukcod.org.uk scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Ukcod.org.uk lands 6 points above the industry average.
The hero text reads: "Let’s make things better". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 6 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing. The site uses a "for [X]" pattern: "a better". ICP clarity score: 45 (above the median of 35).
Ukcod.org.uk fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Ukcod.org.uk: CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +53 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
5 competing buttons cause decision paralysis — visitors click none
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 15x but "you" only 1x — visitors care about their problems, not yours
First Impression
D (40/100)“A visitor would think this is a media / content / publishing for someone that offers service that creates.”
Media / Content / Publishing
Unknown
service that creates
Quality / Accuracy
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Let’s make things better
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
mySociety provides technology, research and data to help people be active citizens, in more than 40 countries around th…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 15x and "you" 1x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
6
Above Fold
5
Best CTA
Tier 3
What Do You Sell?
D+ (39/100)Hero
genericLet’s make things better
Meta Description
genericmySociety provides technology, research and data to help people be active citizens, in more than 40 countries around the world.
ICP Clarity
C- (45/100)Detected audience
decentMedia / Content / Publishing
Positioning Archetype
75% confidenceCommunity / Movement
Let’s make things better
Confidence: 75%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | ukcod.org.uk | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 68 | 87-19 | 87-19 | 87-19 | 86-18 |
| Clarity | 39 | 59-20 | 100-61 | 59-20 | 100-61 |
| CTA | 42 | 75-33 | 60-18 | 75-33 | 75-33 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
mySociety
Word count
729
Hero text
Let’s make things better
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Last scanned 49 days ago. Time to check if your homepage has improved.
ukcod.org.uk scored 68/100.
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