truthout.org
59/100
Ranked #23,231 of 46,880 sites
truthout.org
59/100 · #23,231 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Truthout scores 59 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 8 CTAs, 2 of them above the fold. The primary CTA "Critics Slam Carney’s Plan to Jump-Start Canada’s…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, student. Role words found: "student".
Truthout fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Truthout: Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +40 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 4x but "you" only 1x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (24/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Aspirational
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Independent news and commentary on a diverse range of social justice issues.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 4x and "you" 1x. Visitor-centric copy typically converts better.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B (75/100)Total CTAs
8
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
F (27/100)In 5 words:
Search search
Hero
absentMeta Description
genericIndependent news and commentary on a diverse range of social justice issues.
ICP Clarity
D (38/100)Detected audience
decentMedia / Content / Publishing, student
Positioning Archetype
75% confidenceCommunity / Movement
Independent news and commentary on a diverse range of social justice issues.
Confidence: 75%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | truthout.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 27 | 62-35 | 100-73 | 72-45 | 100-73 |
| CTA | 75 | 73 | 70+5 | 78 | 70+5 |
| ICP | 38 | 45-7 | 95-57 | 95-57 | 50-12 |
| 1st Impr. | 24 | 52-28 | 94-70 | 66-42 | 44-20 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Truthout | Fearless Independent Journalism
Word count
1,157
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Last scanned 63 days ago. Time to check if your homepage has improved.
truthout.org scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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