truth-out.org
54/100
Ranked #29,803 of 46,880 sites
truth-out.org
54/100 · #29,803 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Truth-out scores 54 out of 100 on homepage messaging, earning a C- grade — mixed. Across all 30,134 sites analyzed, that's below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Truth-out lands 6 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 6 CTAs, 3 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is unclear. Detected audience: Media / Content / Publishing. ICP clarity score: 15 (below the median of 35).
Truth-out fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Truth-out has a free tier, an annual billing toggle, and social proof elements. 2 pricing tiers is a solid structure. Add a FAQ section to your pricing page. It addresses objections and reduces support load.
The biggest opportunities for Truth-out: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. CTAs are causing decision paralysis — reduce to one primary action above the fold. Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +51 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
3 competing buttons cause decision paralysis — visitors click none
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
First Impression
F (24/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Neutral
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Independent news and commentary on a diverse range of social justice issues.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
3 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 6x and "you" 1x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
6
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
F (27/100)In 5 words:
Search search
Hero
absentMeta Description
genericIndependent news and commentary on a diverse range of social justice issues.
ICP Clarity
F (15/100)Detected audience
genericMedia / Content / Publishing
Positioning Archetype
60% confidenceCommunity / Movement
Independent news and commentary on a diverse range of social justice issues.
Confidence: 60%
Pricing Page
A+ (100/100)2 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | truth-out.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 54 | 89-35 | 88-34 | 87-33 | 87-33 |
| Clarity | 27 | 62-35 | 100-73 | 72-45 | 100-73 |
| CTA | 42 | 73-31 | 70-28 | 78-36 | 70-28 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 24 | 52-28 | 94-70 | 66-42 | 44-20 |
| Pricing | 100 | 95+5 | 100 | 95+5 | 100 |
What We Analyzed
Title
Truthout | Fearless Independent Journalism
Word count
1,197
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Last scanned 49 days ago. Time to check if your homepage has improved.
truth-out.org scored 54/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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