timesofisrael.com
58/100
Ranked #25,334 of 46,880 sites
timesofisrael.com
58/100 · #25,334 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Timesofisrael scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Back in Berlin". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 10 CTAs, 3 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Media / Content / Publishing. ICP clarity score: 15 (below the median of 35).
Timesofisrael fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Timesofisrael has a free tier. 3 pricing tiers is a solid structure. Add a FAQ section to your pricing page. It addresses objections and reduces support load.
The biggest opportunities for Timesofisrael: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +42 ptsRanked by estimated impact on your overall score
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 4x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Back in Berlin
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
News from Israel, the Middle East and the Jewish World
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 4x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
10
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
D+ (39/100)In 5 words:
Learn more
Hero
genericBack in Berlin
Meta Description
genericNews from Israel, the Middle East and the Jewish World
ICP Clarity
F (15/100)Detected audience
genericMedia / Content / Publishing
Positioning Archetype
100% confidenceCommunity / Movement
Back in Berlin
Confidence: 100%
Pricing Page
A+ (95/100)3 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | timesofisrael.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 58 | 87-29 | 87-29 | 87-29 | 86-28 |
| Clarity | 39 | 59-20 | 100-61 | 59-20 | 100-61 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 12 | 60-48 | 60-48 | 60-48 | 52-40 |
| Pricing | 95 | 95 | 80+15 | 95 | 100-5 |
What We Analyzed
Title
The Times of Israel | News from Israel, the Middle East and the Jewish World
Word count
5,981
Hero text
Back in Berlin
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
timesofisrael.com scored 58/100.
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