timesfreepress.com
37/100
Ranked #41,092 of 46,880 sites
timesfreepress.com
37/100 · #41,092 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Timesfreepress scores 37 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Timesfreepress lands 25 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 12 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, CEO. Role words found: "CEO". The site uses a "for [X]" pattern: "Chattanooga". ICP clarity score: 53 (above the median of 35).
Timesfreepress fits the "Price / Value Leader" archetype with high confidence.
The biggest opportunities for Timesfreepress: CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +56 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
5 competing buttons cause decision paralysis — visitors click none
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a media / content / publishing for someone that offers marketplace.”
Media / Content / Publishing
Unknown
marketplace
Cost Savings / Money
Neutral
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Chattanooga's only daily newspaper. Complete coverage of breaking news in Chattanooga, Other local, regional and nation…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
12
Above Fold
5
Best CTA
Tier 3
What Do You Sell?
D- (31/100)In 5 words:
Marketplace to manage subscription
Hero
absentMeta Description
genericChattanooga's only daily newspaper. Complete coverage of breaking news in Chattanooga, Other local, regional and national news. Classifieds and online marketplace.
ICP Clarity
C (53/100)Detected audience
decentMedia / Content / Publishing, CEO
Positioning Archetype
100% confidencePrice / Value Leader
Chattanooga's only daily newspaper. Complete coverage of breaking news in Cha...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | timesfreepress.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 37 | 87-50 | 87-50 | 87-50 | 86-49 |
| Clarity | 31 | 59-28 | 100-69 | 59-28 | 100-69 |
| CTA | 42 | 75-33 | 60-18 | 75-33 | 75-33 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Homepage | Chattanooga Times Free Press
Word count
1,389
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Last scanned 49 days ago. Time to check if your homepage has improved.
timesfreepress.com scored 37/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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