timeout.com
63/100
Ranked #17,540 of 46,880 sites
timeout.com
63/100 · #17,540 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Timeout scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Welcome to Time Out". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 19, Timeout is below the overall median of 36.
The page has 5 CTAs, 1 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: subscribing. The site uses a "for [X]" pattern: "subscribing".
Timeout fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Timeout: Clarity is 17 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +49 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a agency / professional services for someone that offers something that tests.”
Agency / Professional Services
Unknown
Something that tests
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
Your ultimate guide to the best art and entertainment, food and drink, attractions, hotels and things to do in the worl…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (19/100)In 5 words:
Time Out
Hero
genericWelcome to Time Out
Meta Description
genericYour ultimate guide to the best art and entertainment, food and drink, attractions, hotels and things to do in the world’s greatest cities.
ICP Clarity
D+ (40/100)Detected audience
decentsubscribing
Positioning Archetype
100% confidencePremium / Quality Leader
Welcome to Time Out
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | timeout.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 63 | 87-24 | 87-24 | 87-24 | 86-23 |
| Clarity | 19 | 59-40 | 100-81 | 59-40 | 100-81 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 40 | 46-6 | 91-51 | 46-6 | 15+25 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Time Out | Best Things To Do and Events In Cities Worldwide
Word count
1,929
Hero text
Welcome to Time Out
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
timeout.com scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us