thoughtworks.com
63/100
Ranked #16,897 of 46,880 sites
thoughtworks.com
63/100 · #16,897 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Thoughtworks scores 63 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "We don’t just do AI. We do AI that works.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Thoughtworks is above the overall median of 36.
The page has 5 CTAs, 2 of them above the fold. The primary CTA "Stay Connected Sign up for our monthly newsletter" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: e-commerce, Agency / Professional Services.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 80 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that transforms.”
B2B SaaS
Unknown
Something that transforms
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
We don’t just do AI. We do AI that works.
Your current headline is generic — these alternatives name what you do for whom
Current
Stay Connected Sign up for our monthly newsletter
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Stay Connected Sign up f…" vs "Stay Connected Sign up f… — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
5
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
B- (72/100)In 5 words:
Consultancy to search close
Hero
genericWe don’t just do AI. We do AI that works.
Meta Description
specificWe are laser-focused on transforming your digital journey so you can make extraordinary impact today, tomorrow and beyond.
ICP Clarity
D (38/100)Detected audience
decente-commerce, Agency / Professional Services
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | thoughtworks.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 63 | 87-24 | 87-24 | 87-24 | 86-23 |
| Clarity | 72 | 59+13 | 100-28 | 59+13 | 100-28 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 38 | 46-8 | 91-53 | 46-8 | 15+23 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Thoughtworks: A leading technology consultancy | Thoughtworks
Word count
676
Hero text
We don’t just do AI. We do AI that works.
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Last scanned 63 days ago. Time to check if your homepage has improved.
thoughtworks.com scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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