thesun.co.uk
36/100
Ranked #42,001 of 46,880 sites
thesun.co.uk
36/100 · #42,001 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Thesun.co.uk scores 36 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Thesun.co.uk lands 26 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 4 CTAs. The primary CTA "POLL OF THE DAY Should school starting age be SEV…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 73 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team".
The biggest opportunities for Thesun.co.uk: Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 29 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a media / content / publishing for someone that offers something that tests.”
Media / Content / Publishing
Unknown
Something that tests
Status / Identity / Belonging
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Get the latest news, exclusives, sport, celebrities, showbiz, politics, business and lifestyle from The Sun
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
B+ (73/100)Total CTAs
4
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
F (27/100)In 5 words:
Search search
Hero
absentMeta Description
genericGet the latest news, exclusives, sport, celebrities, showbiz, politics, business and lifestyle from The Sun
ICP Clarity
D (35/100)Detected audience
decentMedia / Content / Publishing, team
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | thesun.co.uk | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 36 | 87-51 | 87-51 | 87-51 | 86-50 |
| Clarity | 27 | 59-32 | 100-73 | 59-32 | 100-73 |
| CTA | 73 | 75 | 60+13 | 75 | 75 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
News, sport, celebrities and gossip | The Sun
Word count
2,363
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Last scanned 49 days ago. Time to check if your homepage has improved.
thesun.co.uk scored 36/100.
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