thequint.com
62/100
Ranked #18,548 of 46,880 sites
thequint.com
62/100 · #18,548 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Thequint scores 62 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "The 'Chindia' Era? Why China May Become a Potential ‘Make In India’ Ally". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team". The site uses a "for [X]" pattern: "Sanatan Sanstha Event". ICP clarity score: 50 (above the median of 35).
Thequint fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Enter your pricing page URL directly (try https://thequint.com/pricing) for a full analysis.
Fix These First
up to +32 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Shift copy from "we" to "you"
Your above-fold copy says "we" 6x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a media / content / publishing for someone that offers something that tests.”
Media / Content / Publishing
Unknown
Something that tests
Status / Identity / Belonging
Urgent
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The 'Chindia' Era? Why China May Become a Potential ‘Make In India’ Ally
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Get latest news, breaking news and today’s news headlines at The Quint. Read all exclusive news stories, opinions and a…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 6x and "you" 0x. Visitor-centric copy typically converts better.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D- (33/100)In 5 words:
Verify facts
Hero
genericThe 'Chindia' Era? Why China May Become a Potential ‘Make In India’ Ally
Meta Description
genericGet latest news, breaking news and today’s news headlines at The Quint. Read all exclusive news stories, opinions and analysis on politics, sports, entertainment, health, business, gender and culture and much more from India and World at thequint.com
ICP Clarity
C- (50/100)Detected audience
decentMedia / Content / Publishing, team
Positioning Archetype
90% confidenceCommunity / Movement
The 'Chindia' Era? Why China May Become a Potential ‘Make In India’ Ally
Confidence: 90%
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | thequint.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 62 | 87-25 | 87-25 | 87-25 | 86-24 |
| Clarity | 33 | 59-26 | 100-67 | 59-26 | 100-67 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 50 | 46 | 91-41 | 46 | 15+35 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
Latest News, Breaking News LIVE, Top News Headlines, Viral Videos News Updates - The Quint
Word count
341
Hero text
The 'Chindia' Era? Why China May Become a Potential ‘Make In India’ Ally
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Last scanned 63 days ago. Time to check if your homepage has improved.
thequint.com scored 62/100.
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