thenextweb.com
65/100
Ranked #14,457 of 46,880 sites
thenextweb.com
65/100 · #14,457 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Thenextweb scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 50, Thenextweb is above the overall median of 36.
The page has 5 CTAs, 3 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Startups and technology" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: startup / enterprise, B2B SaaS, HR. Role words found: "HR". ICP clarity score: 51 (above the median of 35).
Thenextweb fits the "Platform / Ecosystem" archetype with moderate confidence. This means the homepage is positioning as a platform others build on — emphasizing integrations, extensibility, and ecosystem over a single feature.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
3 competing buttons cause decision paralysis — visitors click none
Simplify your above-fold copy
Grade level 27 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a b2b saas for hr that offers something that connects.”
B2B SaaS
HR
Something that connects
None detected
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
3 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
5
Above Fold
3
Best CTA
Tier 2
What Do You Sell?
C (50/100)In 5 words:
Platform to connect people
Hero
absentMeta Description
specificWe inform, inspire, and connect people who love tech
ICP Clarity
C (51/100)Detected audience
decentstartup / enterprise, B2B SaaS, HR
Positioning Archetype
60% confidencePlatform / Ecosystem
We inform, inspire, and connect people who love tech
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | thenextweb.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 65 | 87-22 | 87-22 | 87-22 | 86-21 |
| Clarity | 50 | 59-9 | 100-50 | 59-9 | 100-50 |
| CTA | 60 | 75-15 | 60 | 75-15 | 75-15 |
| ICP | 51 | 46+5 | 91-40 | 46+5 | 15+36 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
TNW | The heart of tech
Word count
805
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Last scanned 49 days ago. Time to check if your homepage has improved.
thenextweb.com scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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