themarshallproject.org
65/100
Ranked #13,986 of 46,880 sites
themarshallproject.org
65/100 · #13,986 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Themarshallproject scores 65 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Themarshallproject lands 5 points above the industry average.
The hero text reads: "The Marshall Project". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Themarshallproject is above the overall median of 36.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: nonprofit, B2B SaaS.
On the pricing page: 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +17 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for hr that offers system.”
B2B SaaS
HR
system
Visibility / Insights
Neutral
Gaps:
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The Marshall Project
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B- (72/100)In 5 words:
System to search about
Hero
genericThe Marshall Project
Meta Description
specificPulitzer Prize-winning nonprofit newsroom investigating the U.S. criminal justice system and immigration enforcement through data-driven reporting.
ICP Clarity
D (38/100)Detected audience
decentnonprofit, B2B SaaS
Pricing Page
B- (70/100)2 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | themarshallprojec… | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 65 | 89-24 | 88-23 | 87-22 | 87-22 |
| Clarity | 72 | 62+10 | 100-28 | 72 | 100-28 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 38 | 45-7 | 95-57 | 95-57 | 50-12 |
| 1st Impr. | 48 | 52 | 94-46 | 66-18 | 44 |
| Pricing | 70 | 95-25 | 100-30 | 95-25 | 100-30 |
What We Analyzed
Title
Criminal Justice and Immigration News and Investigations | The Marshall Project
Word count
761
Hero text
The Marshall Project
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Last scanned 63 days ago. Time to check if your homepage has improved.
themarshallproject.org scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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