thelocal.de
51/100
Ranked #31,936 of 46,880 sites
thelocal.de
51/100 · #31,936 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Thelocal.de scores 51 out of 100 on homepage messaging, earning a C- grade — mixed. Across all 30,134 sites analyzed, that's below the median of 59. Within B2C SaaS / Consumer App, where the median is 64, Thelocal.de lands 13 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 8 CTAs, 1 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://thelocal.de/pricing) for a full analysis.
The biggest opportunities for Thelocal.de: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +47 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that tests.”
B2B SaaS
Unknown
Something that tests
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Latest news, travel, politics, money, jobs and more. Get guides on property, second homes, visas, language, taxes from …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
8
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (27/100)In 5 words:
Learn about
Hero
absentMeta Description
genericLatest news, travel, politics, money, jobs and more. Get guides on property, second homes, visas, language, taxes from The Local's journalists in Germany.
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Pricing Page
F (15/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | thelocal.de | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 51 | 89-38 | 88-37 | 87-36 | 87-36 |
| Clarity | 27 | 59-32 | 72-45 | 87-60 | 72-45 |
| CTA | 57 | 85-28 | 85-28 | 60 | 90-33 |
| ICP | 15 | 58-43 | 90-75 | 84-69 | 90-75 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 15 | 80-65 | 80-65 | 0+15 | 100-85 |
What We Analyzed
Title
The Local Germany - News and practical guides in English
Word count
1,066
More in B2C SaaS / Consumer App
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Last scanned 49 days ago. Time to check if your homepage has improved.
thelocal.de scored 51/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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