theicct.org
34/100
Ranked #43,006 of 46,880 sites
theicct.org
34/100 · #43,006 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Theicct scores 34 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Theicct lands 28 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: nonprofit, Nonprofit / NGO. The site uses a "for [X]" pattern: "exclusive updates". ICP clarity score: 53 (above the median of 35).
Theicct fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +40 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 6x but "you" only 0x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (24/100)“A visitor would think this is a nonprofit / ngo for someone that offers something unclear.”
Nonprofit / NGO
Unknown
Unknown
None detected
Aspirational
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 6x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D (34/100)In 5 words:
Library to search search
Hero
absentMeta Description
absentICP Clarity
C (53/100)Detected audience
decentnonprofit, Nonprofit / NGO
Positioning Archetype
90% confidenceCommunity / Movement
Home - International Council on Clean Transportation
Confidence: 90%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | theicct.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 34 | 87-53 | 87-53 | 87-53 | 86-52 |
| Clarity | 34 | 59-25 | 100-66 | 59-25 | 100-66 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 24 | 60-36 | 60-36 | 60-36 | 52-28 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Home - International Council on Clean Transportation
Word count
743
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Last scanned 49 days ago. Time to check if your homepage has improved.
theicct.org scored 34/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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