thehustle.co
66/100
Ranked #12,520 of 46,880 sites
thehustle.co
66/100 · #12,520 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Thehustle scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Boring isn’t our business". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Thehustle is above the overall median of 36.
The page has 14 CTAs, 7 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Start free or get a demo" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 70 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, professional and team. Role words found: "professional", "team". The site uses a "for [X]" pattern: "the free". ICP clarity score: 55 (above the median of 35).
Thehustle fits the "Price / Value Leader" archetype with high confidence.
On the pricing page: Thehustle has a free tier. 3 pricing tiers is a solid structure. Add a FAQ section to your pricing page. It addresses objections and reduces support load.
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
7 competing buttons cause decision paralysis — visitors click none
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 4x but "you" only 1x — visitors care about their problems, not yours
First Impression
D (40/100)“A visitor would think this is a b2b saas for the free that offers something unclear.”
B2B SaaS
the free
Unknown
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Boring isn’t our business
Your current headline is generic — these alternatives name what you do for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
7 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 4x and "you" 1x. Visitor-centric copy typically converts better.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
B- (70/100)Total CTAs
14
Above Fold
7
Best CTA
Tier 2
What Do You Sell?
B- (72/100)In 5 words:
Platform to search menu for the free
Hero
genericBoring isn’t our business
Meta Description
specificSign up for the free, 5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet.
ICP Clarity
C (55/100)Detected audience
decentB2B SaaS, professional and team
Positioning Archetype
100% confidencePrice / Value Leader
Boring isn’t our business
Confidence: 100%
Pricing Page
A+ (95/100)3 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | thehustle.co | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 72 | 59+13 | 100-28 | 59+13 | 100-28 |
| CTA | 70 | 75-5 | 60+10 | 75-5 | 75-5 |
| ICP | 55 | 46+9 | 91-36 | 46+9 | 15+40 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 95 | 95 | 80+15 | 95 | 100-5 |
What We Analyzed
Title
Subscribe to The Hustle Daily Newsletter - The Hustle
Word count
1,004
Hero text
Boring isn’t our business
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Last scanned 63 days ago. Time to check if your homepage has improved.
thehustle.co scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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