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thehustle.co

B

66/100

Ranked #12,520 of 46,880 sites

Media / Content / PublishingSeed Stage
B

thehustle.co

66/100 · #12,520 of 46,880

homepagerankings.com

Media / Content / Publishing Benchmarks

How you compare to 6,908 Media / Content / Publishing sites

Overall
66+4 vs median
Product Clarity
72+29 vs median
CTA Effectiveness
70+13 vs median
ICP Targeting
55+17 vs median
First Impression
40+12 vs median
Pricing Page
95+95 vs median

Gray line = Media / Content / Publishing median

Analysis

Thehustle scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.

The hero text reads: "Boring isn’t our business". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Thehustle is above the overall median of 36.

The page has 14 CTAs, 7 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Start free or get a demo" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 70 (above the median of 57).

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, professional and team. Role words found: "professional", "team". The site uses a "for [X]" pattern: "the free". ICP clarity score: 55 (above the median of 35).

Thehustle fits the "Price / Value Leader" archetype with high confidence.

On the pricing page: Thehustle has a free tier. 3 pricing tiers is a solid structure. Add a FAQ section to your pricing page. It addresses objections and reduces support load.

Fix These First

up to +23 pts

Ranked by estimated impact on your overall score

#1

Reduce CTAs above the fold to one primary action

7 competing buttons cause decision paralysis — visitors click none

+10 ptsCTA
#2

Rewrite your hero headline

Generic language — visitors can't tell what you do from the headline alone

+8 ptsClarity
#3

Shift copy from "we" to "you"

Your above-fold copy says "we" 4x but "you" only 1x — visitors care about their problems, not yours

+5 ptsClarity

First Impression

D (40/100)

A visitor would think this is a b2b saas for the free that offers something unclear.

What kind of company?vague

B2B SaaS

Who is it for?clear

the free

What does it do?missing

Unknown

What's the benefit?vague

Cost Savings / Money

What's the vibe?vague

Neutral

Gaps:

  • -Business category is implied but not clearly stated.
  • -Product function unclear from above-fold copy. Visitors cannot tell what this does.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Suggested Rewrites

Better copy based on your product signals — click to copy

Hero Headline

Current

Boring isn’t our business

Your current headline is generic — these alternatives name what you do for whom

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Remove all secondary CTAs above the fold — keep only one primary action

7 competing CTAs detected. Single-CTA pages typically convert 20-30% better.

high

Test a hero headline that names your product category explicitly

Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.

high

Rewrite above-fold copy from "we" language to "you" language

Your copy says "we" 4x and "you" 1x. Visitor-centric copy typically converts better.

medium

Test adding an annual/monthly billing toggle with a discount

Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.

low

Test adding a one-line product description directly under your hero

Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.

high

Messaging Clarity

Who is this for?66/100
What problem does this solve?40/100
What does this actually do?58/100
Why this over alternatives?58/100
CTA effectiveness75/100

CTA Analysis

B- (70/100)
Decision paralysis detected: 7 competing CTAs above the fold

Total CTAs

14

Above Fold

7

Best CTA

Tier 2

Start free or get a demo
T2 · 85/100
See pricing
above foldT2 · 75/100
Join Free
above foldT3 · 62/100
Free HubSpot CRM
above foldT3 · 62/100
Marketing Hub Marketing automation software. Free and premium plans
above foldT3 · 62/100
Sales Hub Sales software. Free and premium plans
above foldT3 · 62/100

What Do You Sell?

B- (72/100)

In 5 words:

Platform to search menu for the free

Hero

generic

Boring isn’t our business

Meta Description

specific

Sign up for the free, 5-minute newsletter keeping 2M+ innovators in the loop with stories on business, tech, and the internet.

4 function signalsDetected: platform

ICP Clarity

C (55/100)

Detected audience

decent

B2B SaaS, professional and team

professionalteam
roleprofessional
roleteam
industryB2B SaaS

Positioning Archetype

100% confidence

Price / Value Leader

Boring isn’t our business

Confidence: 100%

Pricing Page

A+ (95/100)

3 pricing tiers detected

Pricing page found
Clear CTA on pricing
Free tier or trial
Annual billing option
FAQ section
Feature comparison
Social proof

How You Compare

vs. other Media / Content / Publishing sites in the index

Dimensionthehustle.cokeap.comzight.cominfusionsoft.…managewp.com
Overall6687-2187-2187-2186-20
Clarity7259+13100-2859+13100-28
CTA7075-560+1075-575-5
ICP5546+991-3646+915+40
1st Impr.4060-2060-2060-2052-12
Pricing959580+1595100-5

What We Analyzed

Title

Subscribe to The Hustle Daily Newsletter - The Hustle

Word count

1,004

Hero text

Boring isn’t our business

Track Your Progress

Last scanned 63 days ago. Time to check if your homepage has improved.

thehustle.co scored 66/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

Work with us