thehockeywriters.com
52/100
Ranked #31,049 of 46,880 sites
thehockeywriters.com
52/100 · #31,049 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Thehockeywriters scores 52 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Thehockeywriters lands 8 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 15, Thehockeywriters is below the overall median of 36.
The page has 5 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, team. Role words found: "team".
The biggest opportunities for Thehockeywriters: Clarity is 21 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +51 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a b2b saas for someone that offers something that tests.”
B2B SaaS
Unknown
Something that tests
None detected
Urgent
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
The Hockey Writers is a premier site for news & information on everything NHL, with daily analysis, commentary and feat…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
5
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (15/100)In 5 words:
Write for for news
Hero
absentMeta Description
genericThe Hockey Writers is a premier site for news & information on everything NHL, with daily analysis, commentary and features on hockey.
ICP Clarity
D (35/100)Detected audience
decentB2B SaaS, team
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | thehockeywriters.… | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 52 | 89-37 | 88-36 | 87-35 | 87-35 |
| Clarity | 15 | 62-47 | 100-85 | 72-57 | 100-85 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 35 | 45-10 | 95-60 | 95-60 | 50-15 |
| 1st Impr. | 32 | 52-20 | 94-62 | 66-34 | 44-12 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
The Hockey Writers - The Hockey Writers Latest News, Analysis & More
Word count
1,323
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Last scanned 62 days ago. Time to check if your homepage has improved.
thehockeywriters.com scored 52/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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