thehersheycompany.com
60/100
Ranked #21,692 of 46,880 sites
thehersheycompany.com
60/100 · #21,692 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Thehersheycompany scores 60 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "HERSHEY'S Celebrates with Team USA Milk Chocolate Medals". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 8 CTAs, 3 of them above the fold. The primary CTA "Gluten Free" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team". The site uses a "for [X]" pattern: "consumers around the world". ICP clarity score: 50 (above the median of 35).
Thehersheycompany fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +36 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 8x but "you" only 1x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (52/100)“A visitor would think this is a b2b saas for consumers around the world that offers app that edits.”
B2B SaaS
consumers around the world
app that edits
None detected
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
HERSHEY'S Celebrates with Team USA Milk Chocolate Medals
Your current headline is generic — these alternatives name what you do for whom
Current
Gluten Free
Tying your CTA to a specific outcome increases click-through
Current
Here at Hershey, our purpose is to make more moments of goodness for consumers around the world.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 8x and "you" 1x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
8
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
D+ (43/100)In 5 words:
Platform to search hersheys for consumers around
Hero
genericHERSHEY'S Celebrates with Team USA Milk Chocolate Medals
Meta Description
genericHere at Hershey, our purpose is to make more moments of goodness for consumers around the world.
ICP Clarity
C- (50/100)Detected audience
decentMedia / Content / Publishing, team
Positioning Archetype
80% confidenceCommunity / Movement
HERSHEY'S Celebrates with Team USA Milk Chocolate Medals
Confidence: 80%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | thehersheycompany… | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 60 | 87-27 | 87-27 | 87-27 | 86-26 |
| Clarity | 43 | 59-16 | 100-57 | 59-16 | 100-57 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 50 | 46 | 91-41 | 46 | 15+35 |
| 1st Impr. | 52 | 60-8 | 60-8 | 60-8 | 52 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Home | The Hershey Company
Word count
588
Hero text
HERSHEY'S Celebrates with Team USA Milk Chocolate Medals
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Last scanned 63 days ago. Time to check if your homepage has improved.
thehersheycompany.com scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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