thegoodguys.com.au
55/100
Ranked #28,582 of 46,880 sites
thegoodguys.com.au
55/100 · #28,582 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Thegoodguys.com.au scores 55 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within B2C SaaS / Consumer App, where the median is 64, Thegoodguys.com.au lands 9 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 37 CTAs. The primary CTA "Learn More 90 Day StoreCash> Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
On the pricing page: Thegoodguys.com.au has a free tier, an annual billing toggle, a feature comparison table, and social proof elements. 6 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
The biggest opportunities for Thegoodguys.com.au: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +24 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a b2b saas for someone that offers app.”
B2B SaaS
Unknown
app
Cost Savings / Money
Aspirational
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Learn More 90 Day StoreCash> Sign Up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Learn More 90 Day StoreC…" vs "Learn More 90 Day StoreC… — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test reducing pricing tiers from 6 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
37
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C- (44/100)In 5 words:
Extension to store loadingsign
Hero
absentMeta Description
specificPay less on cooking appliances, TVs, washing machines, air conditioners and more at The Good Guys. Shop online or in 100+ stores.
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Pricing Page
A+ (95/100)6 pricing tiers detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | thegoodguys.com.au | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 55 | 89-34 | 88-33 | 87-32 | 87-32 |
| Clarity | 44 | 59-15 | 72-28 | 87-43 | 72-28 |
| CTA | 57 | 85-28 | 85-28 | 60 | 90-33 |
| ICP | 15 | 58-43 | 90-75 | 84-69 | 90-75 |
| 1st Impr. | 40 | 78-38 | 52-12 | 40 | 40 |
| Pricing | 95 | 80+15 | 80+15 | 0+95 | 100-5 |
What We Analyzed
Title
The Good Guys - Leading Appliance & Entertainment Retailer
Word count
4,226
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
thegoodguys.com.au scored 55/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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