thedrum.com
62/100
Ranked #19,243 of 46,880 sites
thedrum.com
62/100 · #19,243 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Thedrum scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 8 CTAs. The primary CTA "Sign up now" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B, B2B SaaS, founder and agency. Role words found: "founder", "agency". ICP clarity score: 51 (above the median of 35).
On the pricing page: 4 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +19 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a b2b saas for someone that offers something that tests.”
B2B SaaS
Unknown
Something that tests
Visibility / Insights
Neutral
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign up now
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign up now" vs "Sign up now — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test reducing pricing tiers from 4 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (55/100)Total CTAs
8
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D+ (38/100)Hero
absentMeta Description
specificThe Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
ICP Clarity
C (51/100)Detected audience
decentB2B, B2B SaaS, founder and agency
Pricing Page
B (70/100)4 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | thedrum.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 62 | 89-27 | 88-26 | 87-25 | 87-25 |
| Clarity | 38 | 62-24 | 100-62 | 72-34 | 100-62 |
| CTA | 55 | 73-18 | 70-15 | 78-23 | 70-15 |
| ICP | 51 | 45+6 | 95-44 | 95-44 | 50 |
| 1st Impr. | 40 | 52-12 | 94-54 | 66-26 | 44 |
| Pricing | 70 | 95-25 | 100-30 | 95-25 | 100-30 |
What We Analyzed
Title
The latest Marketing, Advertising, Digital & Media news | The Drum
Word count
2,144
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Last scanned 49 days ago. Time to check if your homepage has improved.
thedrum.com scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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