thediplomat.com
34/100
Ranked #43,005 of 46,880 sites
thediplomat.com
34/100 · #43,005 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Thediplomat scores 34 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Thediplomat lands 28 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Thediplomat is below the overall median of 36.
The page has 5 CTAs, 1 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing. The site uses a "for [X]" pattern: "hours to buy cooking gas". ICP clarity score: 45 (above the median of 35).
On the pricing page: Thediplomat has a free tier. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Thediplomat: First impression clarity is below median — visitors can't quickly tell what category this product falls into. Clarity is 15 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +45 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (12/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
In-depth analysis and commentary on events across the Asia-Pacific region, with a focus on geopolitics, defense, econom…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (21/100)In 5 words:
Search read
Hero
absentMeta Description
genericIn-depth analysis and commentary on events across the Asia-Pacific region, with a focus on geopolitics, defense, economics, social, and environmental issues.
ICP Clarity
C- (45/100)Detected audience
decentMedia / Content / Publishing
Pricing Page
B+ (73/100)1 pricing tier detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | thediplomat.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 34 | 87-53 | 87-53 | 87-53 | 86-52 |
| Clarity | 21 | 59-38 | 100-79 | 59-38 | 100-79 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 12 | 60-48 | 60-48 | 60-48 | 52-40 |
| Pricing | 73 | 95-22 | 80-7 | 95-22 | 100-27 |
What We Analyzed
Title
The Diplomat – Asia-Pacific Current Affairs Magazine
Word count
1,787
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Last scanned 49 days ago. Time to check if your homepage has improved.
thediplomat.com scored 34/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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