theatlantic.com
59/100
Ranked #23,907 of 46,880 sites
theatlantic.com
59/100 · #23,907 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Theatlantic scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "The Parable of the President". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 19, Theatlantic is below the overall median of 36.
The page has 7 CTAs, 3 of them above the fold. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
Theatlantic fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Theatlantic: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 17 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +51 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for hr that offers something that ships.”
B2B SaaS
HR
Something that ships
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
Current
The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
7
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
F (19/100)In 5 words:
The Atlantic
Hero
genericThe Parable of the President
Meta Description
genericThe Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Positioning Archetype
60% confidenceCommunity / Movement
The Parable of the President
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | theatlantic.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 19 | 62-43 | 100-81 | 72-53 | 100-81 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 28 | 52-24 | 94-66 | 66-38 | 44-16 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
The Atlantic
Word count
975
Hero text
The Parable of the President
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Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
theatlantic.com scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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