tesco.com
63/100
Ranked #16,857 of 46,880 sites
tesco.com
63/100 · #16,857 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Tesco scores 63 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Make any event special with Tesco". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 52, Tesco is above the overall median of 36.
The page has 3 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "identification". ICP clarity score: 45 (above the median of 35).
On the pricing page: Tesco has an annual billing toggle, social proof elements, and an FAQ section. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +12 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers service.”
B2B SaaS
Unknown
service
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Make any event special with Tesco
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C- (52/100)In 5 words:
Discover great
Hero
genericMake any event special with Tesco
Meta Description
specificWelcome to Tesco online. Discover great value groceries, plus clothing, recipes, bank, and mobile services. Browse on Tesco.com now!
ICP Clarity
D+ (45/100)Detected audience
decentB2B SaaS
Pricing Page
B+ (83/100)1 pricing tier detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | tesco.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 63 | 89-26 | 88-25 | 87-24 | 87-24 |
| Clarity | 52 | 59-7 | 72-20 | 87-35 | 72-20 |
| CTA | 57 | 85-28 | 85-28 | 60 | 90-33 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 83 | 80 | 80 | 0+83 | 100-17 |
What We Analyzed
Title
Tesco - Supermarkets | Online Groceries, Clubcard & Recipes - Tesco Groceries
Word count
1,175
Hero text
Make any event special with Tesco
More in B2C SaaS / Consumer App
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Last scanned 63 days ago. Time to check if your homepage has improved.
tesco.com scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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