sup.org
61/100
Ranked #20,694 of 46,880 sites
sup.org
61/100 · #20,694 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Sup scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 15, Sup is below the overall median of 36.
The page has 12 CTAs, 4 of them above the fold. The primary CTA "Help with sup.org orders" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 45 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Nonprofit / NGO. The site uses a "for [X]" pattern: "policymakers and academics". ICP clarity score: 45 (above the median of 35).
Sup fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Sup: Clarity is 21 points below median — the hero text needs to say what the product does in plain language. CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +51 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a nonprofit / ngo for hr that offers something that publishs.”
Nonprofit / NGO
HR
Something that publishs
None detected
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Help with sup.org orders
Tying your CTA to a specific outcome increases click-through
Current
Publisher of academic books in Anthropology, Asian Studies, Business, History, Jewish Studies, Latin American Studies, …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Help with sup.org orders" vs "Help with sup.org orders — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Messaging Clarity
CTA Analysis
C- (45/100)Total CTAs
12
Above Fold
4
Best CTA
Tier 3
What Do You Sell?
F (15/100)In 5 words:
Publishing faqcurrent
Hero
absentMeta Description
genericPublisher of academic books in Anthropology, Asian Studies, Business, History, Jewish Studies, Latin American Studies, Law, Literary Studies and Literature, Media Studies, Middle East Studies, Politics, Sociology, Theory and Philosophy.
ICP Clarity
C- (45/100)Detected audience
decentNonprofit / NGO
Positioning Archetype
100% confidenceCommunity / Movement
Publisher of academic books in Anthropology, Asian Studies, Business, History...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | sup.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 61 | 87-26 | 87-26 | 87-26 | 86-25 |
| Clarity | 15 | 59-44 | 100-85 | 59-44 | 100-85 |
| CTA | 45 | 75-30 | 60-15 | 75-30 | 75-30 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Stanford University Press
Word count
826
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Last scanned 49 days ago. Time to check if your homepage has improved.
sup.org scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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