style.com
63/100
Ranked #17,515 of 46,880 sites
style.com
63/100 · #17,515 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Style scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 15, Style is below the overall median of 36.
The page has 3 CTAs, 3 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: E-Commerce / DTC, designer. Role words found: "designer". The site uses a "for [X]" pattern: "promotions". ICP clarity score: 53 (above the median of 35).
Style fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Style has an annual billing toggle, social proof elements, and an FAQ section. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Style: Clarity is 21 points below median — the hero text needs to say what the product does in plain language. CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +54 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
3 competing buttons cause decision paralysis — visitors click none
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a e-commerce / dtc for someone that offers something that designs.”
E-Commerce / DTC
Unknown
Something that designs
Cost Savings / Money
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
Current
From the world’s best designer fashion to emerging brands, open doors to 100.000+ styles on FARFETCH. ✈ Get express del…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
3 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
3
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
F (15/100)Hero
absentMeta Description
genericFrom the world’s best designer fashion to emerging brands, open doors to 100.000+ styles on FARFETCH. ✈ Get express delivery & free returns.
ICP Clarity
C (53/100)Detected audience
decentE-Commerce / DTC, designer
Positioning Archetype
75% confidenceCommunity / Movement
From the world’s best designer fashion to emerging brands, open doors to 100....
Confidence: 75%
Pricing Page
A+ (80/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | style.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 63 | 89-26 | 88-25 | 87-24 | 87-24 |
| Clarity | 15 | 59-44 | 72-57 | 87-72 | 72-57 |
| CTA | 42 | 85-43 | 85-43 | 60-18 | 90-48 |
| ICP | 53 | 58-5 | 90-37 | 84-31 | 90-37 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 80 | 80 | 80 | 0+80 | 100-20 |
What We Analyzed
Title
FARFETCH | The Global Destination For Modern Luxury
Word count
171
More in B2C SaaS / Consumer App
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Last scanned 49 days ago. Time to check if your homepage has improved.
style.com scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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