Strategy-business scores 60 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.

The hero text reads: "Power moves". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.

The page has 11 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "How incumbents can partner with start-ups to driv…" is a value-oriented CTA — it promises a benefit, not just an action.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, executive and CEO. Role words found: "executive", "CEO". The site uses a "for [X]" pattern: "CEOs". ICP clarity score: 58 (above the median of 35).