stratechery.com
54/100
Ranked #29,784 of 46,880 sites
stratechery.com
54/100 · #29,784 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Stratechery scores 54 out of 100 on homepage messaging, earning a C- grade — mixed. Across all 30,134 sites analyzed, that's below the median of 59. Within Media / Content / Publishing, where the median is 62, Stratechery lands 8 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Stratechery is below the overall median of 36.
The page has 9 CTAs, 2 of them above the fold. The primary CTA "You let me try the Vision Pro the day it was anno…" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: CEO. Role words found: "CEO". The site uses a "for [X]" pattern: "a business". ICP clarity score: 48 (above the median of 35).
On the pricing page: Stratechery has a free tier, an annual billing toggle, a feature comparison table, social proof elements, and an FAQ section. 17 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
The biggest opportunities for Stratechery: First impression clarity is below median — visitors can't quickly tell what category this product falls into. Clarity is 15 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +46 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
You let me try the Vision Pro the day it was announced
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "You let me try the Visio…" vs "You let me try the Visio… — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 17 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
9
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (21/100)In 5 words:
Learn moremember
Hero
absentMeta Description
genericOn the business, strategy, and impact of technology.
ICP Clarity
C- (48/100)Detected audience
decentCEO
Pricing Page
A+ (100/100)17 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | stratechery.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 54 | 87-33 | 87-33 | 87-33 | 86-32 |
| Clarity | 21 | 59-38 | 100-79 | 59-38 | 100-79 |
| CTA | 52 | 75-23 | 60-8 | 75-23 | 75-23 |
| ICP | 48 | 46 | 91-43 | 46 | 15+33 |
| 1st Impr. | 12 | 60-48 | 60-48 | 60-48 | 52-40 |
| Pricing | 100 | 95+5 | 80+20 | 95+5 | 100 |
What We Analyzed
Title
Stratechery by Ben Thompson – On the business, strategy, and impact of technology.
Word count
31,369
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Last scanned 49 days ago. Time to check if your homepage has improved.
stratechery.com scored 54/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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