stlouisfed.org
59/100
Ranked #23,164 of 46,880 sites
stlouisfed.org
59/100 · #23,164 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Stlouisfed scores 59 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 47, Stlouisfed is above the overall median of 36.
The page has 10 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Fintech / Financial Services, executive and CEO. Role words found: "executive", "CEO".
Stlouisfed fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +38 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Shift copy from "we" to "you"
Your above-fold copy says "we" 11x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a fintech / financial services for someone that offers system.”
Fintech / Financial Services
Unknown
system
Risk Reduction / Safety
Aspirational
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
The St. Louis Fed is among 12 regional Reserve banks in the Fed System, the nation’s central bank. The Fed sets monetar…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 11x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
10
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D+ (47/100)In 5 words:
System to search explore
Hero
absentMeta Description
genericThe St. Louis Fed is among 12 regional Reserve banks in the Fed System, the nation’s central bank. The Fed sets monetary policy to promote maximum employment, stable prices and moderate long-term interest rates; promotes financial system stability; supervises and regulates financial institutions; fosters a safe, efficient and accessible payments system; and promotes consumer protection and community development.
ICP Clarity
D+ (43/100)Detected audience
decentFintech / Financial Services, executive and CEO
Positioning Archetype
75% confidenceCommunity / Movement
The St. Louis Fed is among 12 regional Reserve banks in the Fed System, the n...
Confidence: 75%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | stlouisfed.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 59 | 87-28 | 87-28 | 87-28 | 86-27 |
| Clarity | 47 | 59-12 | 100-53 | 59-12 | 100-53 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 43 | 46 | 91-48 | 46 | 15+28 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Federal Reserve Bank of St. Louis | Economic Resources & Data
Word count
820
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Last scanned 63 days ago. Time to check if your homepage has improved.
stlouisfed.org scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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