stjude.org
59/100
Ranked #23,163 of 46,880 sites
stjude.org
59/100 · #23,163 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Stjude scores 59 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Finding cures. Saving children.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 52, Stjude is above the overall median of 36.
The page has 6 CTAs, 1 of them above the fold. The primary CTA "Send a free card to St. Jude patients" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Healthcare / Health Tech. The site uses a "for [X]" pattern: "treatment". ICP clarity score: 45 (above the median of 35).
Fix These First
up to +32 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 11x but "you" only 1x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (52/100)“A visitor would think this is a healthcare / health tech for treatment that offers something unclear.”
Healthcare / Health Tech
treatment
Unknown
Cost Savings / Money
Playful
Gaps:
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Finding cures. Saving children.
Your current headline is generic — these alternatives name what you do for whom
Current
Send a free card to St. Jude patients
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 11x and "you" 1x. Visitor-centric copy typically converts better.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
6
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C- (52/100)In 5 words:
Learn about for treatment
Hero
genericFinding cures. Saving children.
Meta Description
specificA leading children’s hospital, St. Jude treats the toughest childhood cancers and pediatric diseases. Learn about patient referrals, and donate so families never receive a bill for treatment, travel, housing or food.
ICP Clarity
D+ (45/100)Detected audience
decentHealthcare / Health Tech
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | stjude.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 52 | 62-10 | 100-48 | 72-20 | 100-48 |
| CTA | 62 | 73-11 | 70-8 | 78-16 | 70-8 |
| ICP | 45 | 45 | 95-50 | 95-50 | 50-5 |
| 1st Impr. | 52 | 52 | 94-42 | 66-14 | 44+8 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
St. Jude Children's Research Hospital
Word count
685
Hero text
Finding cures. Saving children.
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Last scanned 63 days ago. Time to check if your homepage has improved.
stjude.org scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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