stepstone.de
61/100
Ranked #20,690 of 46,880 sites
stepstone.de
61/100 · #20,690 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Stepstone.de scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Gezielter suchen. Schneller bewerben. .search-assistant-service-nhffmh{box-sizing:border-box;margin:0;min-width:0;font-…". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 52, Stepstone.de is above the overall median of 36.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "Freelancer Jobs" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B, engineer and executive. Role words found: "engineer", "executive", "manager". ICP clarity score: 51 (above the median of 35).
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (36/100)“A visitor would think this is a e-commerce / dtc for hr that offers service.”
E-Commerce / DTC
HR
service
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Freelancer Jobs
Tying your CTA to a specific outcome increases click-through
Current
Freiheit ist, den richtigen Job zu finden. Top Arbeitgeber. Kostenlose Jobsuche. Mehr als 150.000 aktuelle Jobs. Bei St…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Messaging Clarity
CTA Analysis
C (53/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C (52/100)Hero
specificGezielter suchen. Schneller bewerben. .search-assistant-service-nhffmh{box-sizing:border-box;margin:0;min-width:0;font-family:Relative Pro,Arial,sans-serif;font-weight:700;color:#008194;font-size:42px;line-height:48px;}@media screen and (min-width: 600px){.search-assistant-service-nhffmh{font-size:42px;line-height:48px;}}@media screen and (min-width: 900px){.search-assistant-service-nhffmh{font-size:74px;line-height:84px;}}Job finden.
Meta Description
genericFreiheit ist, den richtigen Job zu finden. Top Arbeitgeber. Kostenlose Jobsuche. Mehr als 150.000 aktuelle Jobs. Bei Stepstone findet jeder den richtigen Job.
ICP Clarity
C (51/100)Detected audience
decentB2B, engineer and executive
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | stepstone.de | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 61 | 87-26 | 87-26 | 87-26 | 86-25 |
| Clarity | 52 | 59-7 | 100-48 | 59-7 | 100-48 |
| CTA | 53 | 75-22 | 60-7 | 75-22 | 75-22 |
| ICP | 51 | 46+5 | 91-40 | 46+5 | 15+36 |
| 1st Impr. | 36 | 60-24 | 60-24 | 60-24 | 52-16 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Jobs sind unser Job | Stepstone
Word count
725
Hero text
Gezielter suchen. Schneller bewerben. .search-assistant-service-nhffmh{box-sizing:border-box;margin:0;min-width:0;font-family:Relative Pro,Arial,sans-serif;font-weight:700;color:#008194;font-size:42px;line-height:48px;}@media screen and (min-width: 600px){.search-assistant-service-nhffmh{font-size:42px;line-height:48px;}}@media screen and (min-width: 900px){.search-assistant-service-nhffmh{font-size:74px;line-height:84px;}}Job finden.
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Last scanned 49 days ago. Time to check if your homepage has improved.
stepstone.de scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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