statestreet.com
60/100
Ranked #22,317 of 46,880 sites
statestreet.com
60/100 · #22,317 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Statestreet scores 60 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Reimagining Retirement". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 3 CTAs, 3 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, CEO. Role words found: "CEO". The site uses a "for [X]" pattern: "the future". ICP clarity score: 53 (above the median of 35).
On the pricing page: Statestreet has an annual billing toggle and social proof elements. 4 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Remove 3 buzzwords from your copy
Vague phrases like "innovative" and "cutting-edge" dilute your message
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (24/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
None detected
Casual
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Reimagining Retirement
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
Role master
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test removing buzzwords from your above-fold copy (3 detected)
Replace vague phrases with concrete specifics. "AI-powered" → "analyzes 1,000 pages/min"
Test reducing pricing tiers from 4 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
3
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C- (43/100)Hero
genericReimagining Retirement
Meta Description
genericRole master
ICP Clarity
C (53/100)Detected audience
decentB2B SaaS, CEO
Pricing Page
A+ (85/100)4 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | statestreet.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 60 | 87-27 | 87-27 | 87-27 | 86-26 |
| Clarity | 43 | 59-16 | 100-57 | 59-16 | 100-57 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 24 | 60-36 | 60-36 | 60-36 | 52-28 |
| Pricing | 85 | 95-10 | 80+5 | 95-10 | 100-15 |
What We Analyzed
Title
Home | State Street
Word count
640
Hero text
Reimagining Retirement
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
statestreet.com scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us