starz.com
60/100
Ranked #22,315 of 46,880 sites
starz.com
60/100 · #22,315 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Starz scores 60 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 20, Starz is below the overall median of 36.
The page has 8 CTAs, 5 of them above the fold. The primary CTA "Burn CountryMore Info" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: 3 mo. The site uses a "for [X]" pattern: "3 mo".
Starz fits the "Price / Value Leader" archetype with moderate confidence.
On the pricing page: 3 pricing tiers is a solid structure. Consider adding a free tier or free trial. It reduces friction and lets prospects experience your product before paying.
The biggest opportunities for Starz: Clarity is 16 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
F (28/100)“A visitor would think this is a b2b saas for hr that offers something unclear.”
B2B SaaS
HR
Unknown
Cost Savings / Money
Urgent
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Burn CountryMore Info
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Burn CountryMore Info" vs "Burn CountryMore Info — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
8
Above Fold
5
Best CTA
Tier 3
What Do You Sell?
F (20/100)Hero
absentMeta Description
specificSTARZ brings diverse perspectives to life through bold storytelling. Sign-up to stream original series, movies, extras, and more—on-demand and ad-free.
ICP Clarity
D+ (40/100)Detected audience
decent3 mo
Positioning Archetype
70% confidencePrice / Value Leader
STARZ brings diverse perspectives to life through bold storytelling. Sign-up ...
Confidence: 70%
Pricing Page
A+ (85/100)3 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | starz.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 60 | 89-29 | 88-28 | 87-27 | 87-27 |
| Clarity | 20 | 62-42 | 100-80 | 72-52 | 100-80 |
| CTA | 52 | 73-21 | 70-18 | 78-26 | 70-18 |
| ICP | 40 | 45-5 | 95-55 | 95-55 | 50-10 |
| 1st Impr. | 28 | 52-24 | 94-66 | 66-38 | 44-16 |
| Pricing | 85 | 95-10 | 100-15 | 95-10 | 100-15 |
What We Analyzed
Title
STARZ - Captivating Original Series. Hit Movies. Bold Storytelling.
Word count
1,520
More in Developer Tools / Infrastructure
View Developer Tools / Infrastructure benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
starz.com scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us