stantec.com
36/100
Ranked #41,983 of 46,880 sites
stantec.com
36/100 · #41,983 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Stantec scores 36 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Stantec lands 26 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Stantec is below the overall median of 36.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: student and professional. Role words found: "student", "professional".
Stantec fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Stantec: Clarity is 15 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +49 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 78 reads like an academic paper — aim for grade 8-10
First Impression
F (28/100)“A visitor would think this is a e-commerce / dtc for someone that offers engine.”
E-Commerce / DTC
Unknown
engine
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. With every community…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (21/100)In 5 words:
Search expertise
Hero
absentMeta Description
genericStantec is a global leader in sustainable engineering, architecture, and environmental consulting. With every community, we redefine what’s possible.
ICP Clarity
D+ (38/100)Detected audience
decentstudent and professional
Positioning Archetype
100% confidenceCommunity / Movement
Stantec is a global leader in sustainable engineering, architecture, and envi...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | stantec.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 36 | 87-51 | 87-51 | 87-51 | 86-50 |
| Clarity | 21 | 59-38 | 100-79 | 59-38 | 100-79 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 38 | 46-8 | 91-53 | 46-8 | 15+23 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Stantec
Word count
1,395
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Last scanned 49 days ago. Time to check if your homepage has improved.
stantec.com scored 36/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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