standard.co.uk
62/100
Ranked #19,212 of 46,880 sites
standard.co.uk
62/100 · #19,212 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Standard.co.uk scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Standard.co.uk is below the overall median of 36.
The page has 8 CTAs. The primary CTA "Enter the AXA Startup Angel competition to win £2…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: more information. The site uses a "for [X]" pattern: "more information".
On the pricing page: Standard.co.uk has a free tier and social proof elements. 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Standard.co.uk: Clarity is 15 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +30 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 17 reads like an academic paper — aim for grade 8-10
First Impression
D (48/100)“A visitor would think this is a b2b saas for more information that offers something that tests.”
B2B SaaS
more information
Something that tests
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Latest London news, business, sport, culture, celebrity and entertainment from The London Standard
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
8
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
F (21/100)In 5 words:
Search feature
Hero
absentMeta Description
genericLatest London news, business, sport, culture, celebrity and entertainment from The London Standard
ICP Clarity
D+ (40/100)Detected audience
decentmore information
Pricing Page
A+ (90/100)2 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | standard.co.uk | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 62 | 87-25 | 87-25 | 87-25 | 86-24 |
| Clarity | 21 | 59-38 | 100-79 | 59-38 | 100-79 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 40 | 46-6 | 91-51 | 46-6 | 15+25 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 90 | 95-5 | 80+10 | 95-5 | 100-10 |
What We Analyzed
Title
London news, sport and culture | The Standard | London Evening Standard | The London Standard
Word count
1,022
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Last scanned 49 days ago. Time to check if your homepage has improved.
standard.co.uk scored 62/100.
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