sportsshoes.com
37/100
Ranked #41,064 of 46,880 sites
sportsshoes.com
37/100 · #41,064 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Sportsshoes scores 37 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within B2C SaaS / Consumer App, where the median is 64, Sportsshoes lands 27 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 5 CTAs, 1 of them above the fold. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: E-Commerce / DTC, student. Role words found: "student". The site uses a "for [X]" pattern: "new Footwear". ICP clarity score: 53 (above the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://sportsshoes.com/pricing) for a full analysis.
Fix These First
up to +30 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
C (60/100)“A visitor would think this is a e-commerce / dtc for new footwear that offers something that runs.”
E-Commerce / DTC
new Footwear
Something that runs
Visibility / Insights
Neutral
Gaps:
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D (34/100)In 5 words:
Run hike for new footwear
Hero
absentMeta Description
specificLooking for new Footwear, Clothing & Equipment for your next Run, Hike or Gym session? Discover our large range from adidas, Asics, Saucony & more now!
ICP Clarity
C (53/100)Detected audience
decentE-Commerce / DTC, student
Pricing Page
F (15/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | sportsshoes.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 37 | 89-52 | 88-51 | 87-50 | 87-50 |
| Clarity | 34 | 59-25 | 72-38 | 87-53 | 72-38 |
| CTA | 57 | 85-28 | 85-28 | 60 | 90-33 |
| ICP | 53 | 58-5 | 90-37 | 84-31 | 90-37 |
| 1st Impr. | 60 | 78-18 | 52+8 | 40+20 | 40+20 |
| Pricing | 15 | 80-65 | 80-65 | 0+15 | 100-85 |
What We Analyzed
Title
SportsShoes - The UK's No 1 Running & Outdoor Fitness Retailer | SportsShoes.com
Word count
915
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
sportsshoes.com scored 37/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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