Homepage report, Agency / Professional Services
skylight.digital
Ranked #14,933 of 30,521 homepages.
Clear line underneath, vague headline. A visitor has to read the small print to learn what it does.
61/100
C+
First screen at 1280px wide.
What we noticed
- 1
The headline doesn’t say what Skylight does.
“We make government work in a digital world” could sit on a lot of homepages. A first-time visitor still has to guess what you sell.
Try: Promote the plainer line underneath to the headline, and cut it down to one short sentence.
- 2
The clearest sentence is the smaller one underneath.
“Skylight is a digital consultancy using design and technology to help agencies deliver better public services.” says what the product does. It’s doing the headline’s job.
- 3
Nothing near the top says anyone else uses it.
No customer logos, numbers or quotes show up near the headline.
Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.
- 4
Nothing says why this and not a competitor.
We didn’t find a line only Skylight could say: a number, a method, a guarantee.
Try: Add one claim a competitor couldn’t copy.
Agency / Professional Services Benchmarks
How you compare to 335 Agency / Professional Services sites
Gray line = Agency / Professional Services median
Analysis
Skylight.digital scores 61 out of 100, a C+. The basics are there, but the message is generic enough to blend in with competitors. That puts it around the middle of the 30,521 homepages we've ranked, where the median is 60. Among Agency / Professional Services sites, where the median is 67, it's 6 points behind.
The headline reads "We make government work in a digital world". The headline makes a broad claim without saying what the product actually does. Its clarity score of 56 is above the overall median of 39.
The page has 5 CTAs, 3 of them above the fold. The main button, "Let’s talk", is generic and doesn't tell visitors what happens next.
There are signals about who this is for, but the audience could be sharper. Detected audience: startup, Agency / Professional Services, agency and team. It uses a "for [audience]" line: "the digital era". Its ICP score is 60, above the median of 35.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hidden pricing adds friction, since most buyers want to qualify themselves before talking to sales
Rewrite your hero headline
The wording is generic, so visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic. Tie it to an outcome, like "Start building" or "See your report"
First Impression
D- (36/100)“A visitor would think this is a agency / professional services for agencies that offers something that designs.”
| What kind of company? | Agency / Professional Services | vague |
|---|---|---|
| Who is it for? | agencies | vague |
| What does it do? | Something that designs | vague |
| What's the benefit? | Quality / Accuracy | vague |
| What's the vibe? | Aspirational | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down skylight.digital?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
We make government work in a digital world
Your headline is generic. These alternatives say what you do and for whom
Current
Let’s talk
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Let’s talk" vs "Let’s talk: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
D+ (45/100)Total CTAs
5
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C (56/100)Hero
genericWe make government work in a digital world
Meta Description
specificSkylight is a digital consultancy using design and technology to help government agencies deliver better public services.
ICP Clarity
C+ (60/100)Detected audience
decentstartup, Agency / Professional Services, agency and team
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Agency / Professional Services sites in the index
| Dimension | skylight.digital | symba.io | workconnect36… | referralrock.… | webfx.com |
|---|---|---|---|---|---|
| Overall | 61 | 83-22 | 83-22 | 82-21 | 82-21 |
| Clarity | 56 | 90-34 | 59 | 49+7 | 62-6 |
| CTA | 45 | 75-30 | 75-30 | 63-18 | 33+12 |
| ICP | 60 | 58 | 58 | 89-29 | 63 |
| 1st Impr. | 36 | 40 | 52-16 | 60-24 | 94-58 |
| Pricing | 0 | 0 | 80-80 | 80-80 | 15-15 |
What We Analyzed
Title
Skylight - Digital government consulting | Home
Word count
379
Hero text
We make government work in a digital world
More in Agency / Professional Services
View Agency / Professional Services benchmarks →Track Your Progress
Scanned October 2026. If skylight.digital has changed since, re-scan to see the new score.
skylight.digital scored 61/100.
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