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skiddle.com

B

66/100

Ranked #12,434 of 46,880 sites

Developer Tools / InfrastructureSeries A
B

skiddle.com

66/100 · #12,434 of 46,880

homepagerankings.com

Developer Tools / Infrastructure Benchmarks

How you compare to 6,886 Developer Tools / Infrastructure sites

Overall
66+6 vs median
Product Clarity
74+37 vs median
CTA Effectiveness
57
ICP Targeting
45+10 vs median
First Impression
20-8 vs median

Gray line = Developer Tools / Infrastructure median

Analysis

Skiddle scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Skiddle lands 6 points above the industry average.

The hero text reads: "Discover great events - Buy tickets with Skiddle". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 74, Skiddle is above the overall median of 36.

The page has 4 CTAs. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Local Business / SMB. The site uses a "for [X]" pattern: "something different". ICP clarity score: 45 (above the median of 35).

The biggest opportunities for Skiddle: First impression clarity is below median — visitors can't quickly tell what category this product falls into.

Fix These First

up to +32 pts

Ranked by estimated impact on your overall score

#1

Add a pricing page

Hiding pricing creates friction — most buyers want to self-qualify before talking to sales

+15 ptsPricing
#2

Close first-impression gaps

Visitors can't quickly tell who it's for and what it does — those signals should be above the fold

+8 ptsFirst Impression
#3

Shift copy from "we" to "you"

Your above-fold copy says "we" 13x but "you" only 3x — visitors care about their problems, not yours

+5 ptsClarity
#4

Make your CTA more specific

"Get started" is generic — tie it to an outcome ("Start building" or "See your report")

+4 ptsCTA

First Impression

F (20/100)

A visitor would think this is a b2b saas for someone that offers something unclear.

What kind of company?vague

B2B SaaS

Who is it for?missing

Unknown

What does it do?missing

Unknown

What's the benefit?vague

Status / Identity / Belonging

What's the vibe?vague

Casual

Gaps:

  • -Business category is implied but not clearly stated.
  • -No clear target audience defined. Could be for anyone, which means it resonates with no one.
  • -Product function unclear from above-fold copy. Visitors cannot tell what this does.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Suggested Rewrites

Better copy based on your product signals — click to copy

Primary CTA

Current

Contact us

Tying your CTA to a specific outcome increases click-through

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Test adding "free" or "no card required" to your primary CTA

Risk-reducing modifiers typically lift click-through 10-15%

medium

Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"

"Free" is the highest-converting modifier across 27K+ homepages analyzed

medium

Rewrite above-fold copy from "we" language to "you" language

Your copy says "we" 13x and "you" 3x. Visitor-centric copy typically converts better.

medium

Test adding a one-line product description directly under your hero

Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.

high

Messaging Clarity

Who is this for?66/100
What problem does this solve?58/100
What does this actually do?58/100
Why this over alternatives?66/100
CTA effectiveness57/100

CTA Analysis

C (57/100)

Total CTAs

4

Above Fold

0

Best CTA

Tier 3

Contact us
T3 · 57/100
Order History / Your Tickets
T3 · 48/100
Order history/Print tickets
T3 · 45/100
Buy a Skiddle Gift Card
T3 · 45/100

What Do You Sell?

B- (74/100)

In 5 words:

Discover great

Hero

specific

Discover great events - Buy tickets with Skiddle

Meta Description

specific

The leading Ticket Sales, Clubs Listings, Events & What's On Guide website in the UK. Skiddle: discover great events

1 buzzword3 function signals

ICP Clarity

D+ (45/100)

Detected audience

decent

Local Business / SMB

industryLocal Business / SMB

Pricing Page

F (0/100)

No pricing page detected.

How You Compare

vs. other Developer Tools / Infrastructure sites in the index

Dimensionskiddle.comchatwoot.comtapfiliate.comdelve.cohelpscout.com
Overall6689-2388-2287-2187-21
Clarity7462+12100-2672100-26
CTA5773-1670-1378-2170-13
ICP454595-5095-5050-5
1st Impr.2052-3294-7466-4644-24
Pricing095-95100-10095-95100-100

What We Analyzed

Title

Discover Great Events - Buy Tickets with Skiddle

Word count

998

Hero text

Discover great events - Buy tickets with Skiddle

Track Your Progress

Last scanned 63 days ago. Time to check if your homepage has improved.

skiddle.com scored 66/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

Work with us